The official opening of the new Planet Hollywood Casino and Resort in Las Vegas is set on November 16th. An array of celebrities has signed up to act as ambassadors what is expected to bring success to the venture, especially taking into consideration the fact that the original company was forced to file for bankruptcy twice. Having lost $1 billion when Planet Hollywood crashed, Mr. Robert Earl, its founder, managed to retain control of the company.
The new Planet Hollywood offering 2,500 rooms with penthouses named after celebrities is built on the site of the old Aladdin Casino. There is also a 7,000-seat theatre for movie premiers, a news studio and new nightclubs.
It cost $650 million to build the new casino.